Dr. Maximilian Lude

Judge
DISC Type : Dc

Professor for Innovation & Strategy at Tomorrow University of Applied Sciences

Munich, Bavaria, Germany

Overview

Dr. Maximilian Lude is the CEO of Philoneos GmbH, a consultancy focused on innovation and transformation for family-owned firms. He is also a Professor of Innovation & Strategy at Tomorrow University. His work bridges academic theory and practical application, with a doctorate from Zeppelin University. Colleagues describe him as committed, creative, and target-oriented.

Maximilian is passionate about inspiring brands, iconic narratives, and helping companies reinvent their tradition. He is a frequent public speaker at international conferences, a business angel, and curious about new trends, technologies, and ideas that can shape the future, particularly for medium-sized businesses.

Unique fact: He teaches international students in the metaverse as part of his professorship at Tomorrow University of Applied Sciences.

Personality Overview

Objective Thinker

Quality Focused

Features Driven

They put a lot of effort into ensuring personal success.  They are less concerned about the product and more about its potential impact. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Family Firm Strategy
He is the founder of Philoneos, a consultancy specializing in strategy and transformation for family businesses, and has published extensive research on the topic.
Corporate Innovation
As a Professor of Innovation and Strategy, his work focuses on fostering innovation culture and helping companies balance core business evolution with new opportunities.
Future of Work
He advises on the future of work and employer attractiveness, believing family firms can be employers of the future if they embrace new work methods.

Media Appearances

Dr. has no verified media appearances

Work History

10-2023
Professor for Innovation & Strategy at Tomorrow University of Applied Sciences
2-2022
Public Speaking at Speakers Excellence Deutschland Holding GmbH
1-2021
Lecturer Executive MBA Innovation & Business Creation | Technische Universität München at Technische Universität München
9-2020
Guest Lecturer at Politecnico di Milano
4-2019 - 3-2022
(Interim) Professor of Innovation at Technische Universität München

Education

2015 - 2018
Dr. rer. pol. from Zeppelin University
2013 - 2015
Master of Arts (M.A.) from Zeppelin University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Munich, Bavaria, Germany Job Level : Leadership Designation : Professor for Innovation & Strategy at Tomorrow University of Applied Sciences
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Insights For Selling To Dr. Maximilian

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Make sure that you circle back fast on any action items, it wins their trust
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dr. Maximilian is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Dr. Maximilian

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Dr. Maximilian move?

  • If convinced, they can reach decisions quite fast.
  • Can Dr. Maximilian take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Dr. Maximilian

Personality Compatibility


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