Dr. Maximilian Lude is the CEO of Philoneos GmbH, a consultancy focused on innovation and transformation for family-owned firms. He is also a Professor of Innovation & Strategy at Tomorrow University. His work bridges academic theory and practical application, with a doctorate from Zeppelin University. Colleagues describe him as committed, creative, and target-oriented.
Maximilian is passionate about inspiring brands, iconic narratives, and helping companies reinvent their tradition. He is a frequent public speaker at international conferences, a business angel, and curious about new trends, technologies, and ideas that can shape the future, particularly for medium-sized businesses.
Unique fact: He teaches international students in the metaverse as part of his professorship at Tomorrow University of Applied Sciences.
Read the full overview →They put a lot of effort into ensuring personal success. They are less concerned about the product and more about its potential impact. They like to stay in control of the negotiation or defining of the terms.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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