Markus Kugler

Questioner
DISC Type : c

Geschäftsführer at coeno – die User Experience Spezialisten

Greater Munich Metropolitan Area, Germany

Overview

Markus Kugler is the founder and CEO of coeno, a UX agency he has led for over 20 years. As a Certified Usability Engineer, he specializes in translating complex user needs into functional and intuitive digital solutions that deliver tangible business impact, rather than just "flashy apps".


He is a vocal critic of current AI development trends, cautioning that they often lead to dysfunctional "Crapware" if not guided by thoughtful UX principles.

Personality Overview

Not Easily Convinced

Price-Sensitive

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Human-Centered UX
His core mission for over two decades is to make digitalization more human, intuitive, and connected by focusing on genuine user needs.
Functional Design
He champions function over pure aesthetics, believing complex problems require deep structural solutions rather than just surface-level "beautification projects. "
AI's Impact on UX
He recently shared his hypothesis that AI-driven development without proper UX strategy will inevitably lead to an increase in dysfunctional software, or "Crapware. "

Media Appearances

Markus has no verified media appearances

Work History

6-2004
Geschäftsführer at coeno – die User Experience Spezialisten
6-2004
Gründer at coeno – die User Experience Spezialisten
1-1999 - 9-2002
Director Consulting at mediaphil GmbH

Education

2012 - 2012
Certified Usability Engineer from Fraunhofer FIT
2004 - 2008
B.A. (hons) from The Open University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Munich Metropolitan Area, Germany Job Level : N/A Designation : Geschäftsführer at coeno – die User Experience Spezialisten
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Insights For Selling To Markus

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Markus is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Markus

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Markus move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Markus take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Markus

Personality Compatibility


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