Dr. Muskan Gupta BDS, MBA in

Dr. Muskan Gupta BDS, MBA

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Program Manager- Patient Acquisition and Retention at BetterWay
📍 New Delhi, Delhi, India

Dr. Muskan Gupta is a healthcare program manager with a unique background combining a dental surgery degree (BDS) with an MBA in Health IT from IIHMR, Delhi. At BetterWay, she focuses on patient acquisition and retention, using her expertise in healthcare operations and patient experience strategy to improve care continuity and engagement.

She is a leader who values humanizing healthcare delivery, emphasizing empathy, evidence, and teamwork to achieve results. Dr. Gupta believes in empowering her team by giving them ownership and fostering trust, which she sees as crucial for achieving milestones. Her approach blends clinical understanding with strategic, patient-centered management.

Unique fact: She was selected for the globally recognized Forward Program by McKinsey & Company, designed to develop future leaders.

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Experience
3 Years
Current Role
Program Manager- Patient Acquisition and Retention
Location
New Delhi, Delhi, India
Personality Overview

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Priorities

Topics Dr. cares about

Patient Retention
Her dissertation focused on analyzing and bridging the patient follow-up gap at BetterWay by understanding patient behavior, trust, and emotional factors to improve care continuity.
Health Tech Strategy
Leverages her MBA in Health IT and experience with digital health products to improve care delivery systems and stakeholder collaboration.
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Career

Work history

4-2025 - 3-2026
Program Manager- Patient Acquisition and Retention
BetterWay
2-2025 - 4-2025
Strategy and Patient Experience Intern
BetterWay
4-2024 - 6-2024
Business Consultant
Grant Thornton Bharat LLP
11-2023 - 6-2024
Healthcare Management Intern
Doctor Alliance
9-2023 - 2-2025
Placement Representative
IIHMR, Delhi
In the press

Media appearances

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Education
8-2023 - 7-2025
MBA
IIHMR, Delhi
2017 - 2022
BDS
Inderprastha Dental College & Hospital
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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