Manu Gupt

Questioner
DISC Type : c

Co-Founder at Betterway

Greater Delhi Area, India

Overview

Manu Gupt is the Co-Founder of Betterway, a healthcare platform focused on chronic lifestyle disorders. An IIT and IIM alumnus, he was a core founding leader at Lenskart and Urban Company, where he scaled the businesses by driving growth, marketing, and brand strategy.

Manu is passionate about holistic wellness and solving health issues by addressing their root cause. He often discusses the systemic impact of lifestyle choices on conditions like anxiety, chronic pain, and poor sleep, advocating for a deeper, more understanding approach to healing.

He has successfully built and scaled two of Indias major online-to-offline marketplaces from early traction to significant revenue.

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Chronic Healthcare
He founded Betterway to provide outcome-driven, tech-enabled healthcare for chronic lifestyle disorders using evidence-based Ayurveda.
Holistic Wellness
His posts consistently emphasize understanding the root causes of health issues like anxiety and poor sleep, rather than just treating the symptoms.
Scaling Marketplaces
As a founding leader at Lenskart and Urban Company, he has deep expertise in building and scaling full-stack consumer platforms with sustainable unit economics.

Media Appearances

Manu has no verified media appearances

Work History

7-2023
Co-Founder at Betterway
4-2015 - 11-2021
VP Marketing & Growth at Urban Company
4-2012 - 4-2015
Head - Revenue & Growth - Online Business at Lenskart.com
2011 - 2011
Summer Trainee at WaterHealth International
3-2010 - 6-2010
Associate Technology at Sapient

Education

2010 - 2012
MBA from Indian Institute of Management, Indore
2003 - 2007
Bachelor of Technology (B.Tech.) from Indian Institute of Technology (Indian School of Mines), Dhanbad

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Delhi Area, India Job Level : Leadership Designation : Co-Founder at Betterway
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Insights For Selling To Manu

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Manu is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Manu

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Manu move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Manu take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Manu

Personality Compatibility


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