Dr Tim Robertson

Captain
DISC Type : DS

Sales Performance Strategist for Global Sales Teams and Entrepreneurs at Collaborate Sales Performance

London Area, United Kingdom

Overview

Dr. Tim Robertson is a Sales Performance Strategist and best-selling author who helps leaders win critical enterprise deals. Educated at Oxfords Saïd Business School, he is a Fellow of the Royal Society of Arts. Colleagues describe him as "world-class", "genuine", and a "mastermind" in sales process and strategy.

Outside of his sales expertise, Tim is a Lifestyle Medicine Practitioner and a vocal supporter of Ukraine. He has a deep interest in behavioral science, frequently exploring topics in neuroscience, buyer behavior, and ethical influence in his research and professional discussions.

He is a licensed trainer in Ethical Influence, grounded in the work of behavioral scientist Dr. Robert Cialdini.

Personality Overview

Planner & Achiever

Dynamic But Sincere

Consummate Professional

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Enterprise Deal Strategy
His career is focused on helping sales leaders increase their win probability on high-stakes, complex enterprise deals through strategic coaching and planning.
Ethical Influence
He is a licensed Cialdini trainer, indicating a strong focus on applying scientifically-grounded, ethical principles of influence in a business context.
Neuroscience in Sales
He explores what neuroscience reveals about buyer behavior and applies these insights to sales strategy, moving beyond traditional sales questions to understand client motivations.

Media Appearances

Dr has no verified media appearances

Work History

Sales Performance Strategist for Global Sales Teams and Entrepreneurs at Collaborate Sales Performance
5-2024
Managing Partner UK at ASPELIAN GROUP
12-2022
Business Mentor (UK Gov Help to Grow Scheme) at Help to Grow: Management at Strathclyde Business School
6-2016
Coaching Teams to Reinforce and Maximise Performance - Consulting Partner at Coaching For Change Ltd
4-2022 - 4-2025
Sales Enablement Specialist at Global Performance Group

Education

Oxford Entrepreneurship: New Venture Creation from Saïd Business School, University of Oxford
3-2025 - 3-2026
Doctoral Candidate in Business Management from European Institute of Applied Science and Management

More Information

Social Presence :

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Exp : 9 Location : London Area, United Kingdom Job Level : Junior Designation : Sales Performance Strategist for Global Sales Teams and Entrepreneurs at Collaborate Sales Performance
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Insights For Selling To Dr Tim

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Let them know of potential risks but suggest mitigation methods alongside
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dr Tim is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Dr Tim

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Dr Tim move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Dr Tim take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Dr Tim

Personality Compatibility


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