Drew Lusk

Enigma
DISC Type : dic

Director of National Accounts at Lady Bird Soda Co.

Austin, Texas, United States

Overview

Drew Lusk is a Director of National Accounts with over 10 years of experience driving growth for major retailers, brokerages, and manufacturers. He is a skilled strategist, adept at developing key customer relationships. He holds a Bachelor of Science from The University of Texas at Austin.

Outside of his professional life, Drew was a member of the Texas Crew rowing team during his time at the University of Texas. He is also a professional disc golf player, having competed in events like the Music City Open.

His category expertise is uniquely diverse, covering Supplements, Body Care, Nutrition Bars, Seasonings/Spices, and Beverages.

Personality Overview

Friendly Yet Blunt

Fast Follower

Persuasive & Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

CPG Growth Strategy
Has a decade of experience driving growth and profits at store, broker, and national levels for CPG brands.
Beverage Industry
Currently a Director of National Accounts at Lady Bird Soda Co. , with expertise in the beverage category.
Retail Account Management
Recognized for developing major customer and principal relationships with large retailers and brokerages.

Media Appearances

Drew has no verified media appearances

Work History

7-2025
Director of National Accounts at Lady Bird Soda Co.
6-2025 - 7-2025
Director National Accounts - Retail at Lady Bird Soda Co.
1-2022 - 6-2025
National Key Account Manager at Path Water
7-2019 - 1-2022
Senior Business Development Manager at Advantage Solutions: Sales, Marketing, Technology
1-2019 - 7-2019
Director Of Sales - West at Aura Cacia

Education

2000 - 2006
Bachelor of Science (B.S.) from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 9 Location : Austin, Texas, United States Job Level : Mid-senior Designation : Director of National Accounts at Lady Bird Soda Co.
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Insights For Selling To Drew

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Drew is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Drew

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Drew move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Drew take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Drew

Personality Compatibility


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