Duncan Aldred

Visionary
DISC Type : Ds

GM Senior Vice President and President, North America at General Motors

Detroit Metropolitan Area, United States

Overview

Duncan Aldred is a 33-year veteran of General Motors and currently serves as the Senior Vice President and President of North America. He directs all sales, marketing, and service operations for GMs iconic brands. His career includes roles as Chairman of Vauxhall Motors and Global Vice President for Buick and GMC.

Born in Bolton, UK, Duncan is a supporter of his hometown football club, the Bolton Wanderers, and returns to watch them play when he can. He is married with three children. His education includes business degrees from Stanford University and Liverpool John Moores University.

Unique fact: Duncan started his career with General Motors in 1990 as an undergraduate student working at the companys Ellesmere Port plant in the UK.

Personality Overview

Big Vision Person

Direct & Assertive

Risk Tolerant

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Future of Mobility
He frequently speaks on GM's vision for the future, emphasizing innovation, electric vehicles, and the company's leadership role in the evolving mobility landscape.
Automotive Brand Growth
He is credited with a decade of transformational growth at Buick and GMC, successfully launching the premium AT4 and Avenir sub-brands to drive sales.
Detroit's Economy
Publicly discusses Detroit's economic momentum and highlights GM's commitment to the city, reaffirming its role in supporting the local community and driving development.

Media Appearances

GM names Duncan Aldred President of North America business. Featured in General Motors Newsroom

See Now

Work History

5-2025
GM Senior Vice President and President, North America at General Motors
9-2024 - 6-2025
Vice President of Global Commercial Growth Strategies and Operations at General Motors
3-2014 - 10-2024
Global Vice President Buick and GMC at General Motors
1-2013 - 2014
Vice President Global Sales, Service and Marketing at Opel
1-2010 - 3-2014
Chief Executive Office at Vauxhall Motors Ltd

Education

2017 - 2018
Business Administration and Management from Stanford University Graduate School of Business
1992 - 1992
Marketing from CIM | The Chartered Institute of Marketing
Bachelor of Arts - BA from Liverpool John Moores University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Detroit Metropolitan Area, United States Job Level : Senior Designation : GM Senior Vice President and President, North America at General Motors
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Insights For Selling To Duncan

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Duncan is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Duncan

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Duncan move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Duncan take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Duncan

Personality Compatibility


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