Duncan Everett

Commander
DISC Type : D

Chief Executive Officer at Optimal Monitoring (home of EMMA AI)

High Wycombe, England, United Kingdom

Overview

As CEO of Optimal Monitoring, Duncan has led the companys evolution into a leader in AI-driven energy management, backed by over 16 years of experience growing from a developer to the chief executive role within the same firm. He holds a degree in Electrical Engineering and Computer Science from Aston University.

Outside of his professional life, Duncan is a family man who resides in Bicester, Oxfordshire, with his wife and son. He is also a proponent of continuous learning, recently completing an executive finance program at Warwick Business School to sharpen his leadership skills and network with peers.

He impressively guided his companys transformation from a telecommunications specialist to an AI-powered energy-saving leader.

Personality Overview

Decisive

Very Quick

Candid & Clear

They prefer to move quickly, and expect the same from others.  They do not care very much about building rapport or relationships. They respond better to strong and respectful interactions.

Topics They Care About

AI in Energy
He champions EMMA AI, his company's flagship product, which uses artificial intelligence to automate energy monitoring and deliver significant cost and carbon savings for businesses.
International Expansion
A key part of his vision as CEO includes ambitious plans to expand Optimal Monitoring's business and the reach of EMMA AI internationally within the next five years.
Executive Education
He recently completed a finance program for leaders at Warwick Business School, showing a commitment to continuous professional development, networking, and insightful teaching.

Media Appearances

Duncan Appointed CEO of Optimal Monitoring. Featured in Optimal Monitoring (home of EMMA AI)

See Now

Work History

6-2025
Chief Executive Officer at Optimal Monitoring (home of EMMA AI)
9-2012 - 6-2025
Managing Director at Optimal Monitoring (home of EMMA AI)
11-2008 - 9-2012
Technical & Commercial Director at Optimal Monitoring (home of EMMA AI)
11-1998 - 11-2008
Technical Director at Optimal Communications Ltd
11-1994 - 11-1998
Developer at Opt-Tel

Education

6-2025 - 6-2025
Finance for Non-Finance Leaders from University of Warwick - Warwick Business School
1988 - 1991
2:2 Joint Hons from Aston University

More Information

Social Presence :

Prographics :

Exp : 34 Location : High Wycombe, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Optimal Monitoring (home of EMMA AI)
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Insights For Selling To Duncan

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Refer to testimonials from well-known industry leaders
  • Be respectful but crisp

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Duncan is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Duncan

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Duncan move?

  • If convinced, they can reach decisions quite fast.
  • Can Duncan take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Duncan

Personality Compatibility


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