Duncan Sambrook

Observer
DISC Type : ci

Managing Director at SAMBROOK'S BREWERY LIMITED

London, England, United Kingdom

Overview

Duncan Sambrook is the founder of Sambrooks Brewery and SEB Brewing & Packaging. After a successful career in capital markets at Deloitte and earning an MSci from the University of Cambridge, he became a key figure in Londons brewing renaissance, establishing his first brewery in 2008.

Duncan is passionate about the craft and history of his industry, actively celebrating British brewing heritage. He is also community-focused, with his brewery supporting local sports clubs and charities. Public information indicates he is a former rugby player for Rosslyn Park FC, where he played as a hooker.

Inspired by the lack of London-based breweries at the 2006 Great British Beer Festival, Duncan left his finance job to bring brewing back to the citys heart.

Personality Overview

Curious

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Craft Brewing
He founded Sambrook's Brewery in 2008 to revive traditional brewing in London and has been at the forefront of the city's craft beer renaissance ever since.
Entrepreneurial Journey
Made a significant career change, leaving a job as a City accountant at Deloitte to pursue his passion for beer and start his own business from the ground up.
Brewing Heritage
Relocated his brewery to the UK's oldest continuously brewing site and established a Heritage Centre to celebrate the location's long history.

Media Appearances

Duncan has no verified media appearances

Work History

8-2008
Managing Director at SAMBROOK'S BREWERY LIMITED
9-2012
Director at South East Bottling Limited
10-2007 - 8-2008
Senior Manager, Capital Markets at Deloitte London
4-2005 - 10-2007
Manager - AIM Transaction Services at Deloitte London
10-2004 - 4-2005
Executive at Close Brothers Corporate Finance

Education

1996 - 2000
MSci from University of Cambridge
1989 - 1996
Maths from Bishop Wordsworth Grammar School

More Information

Social Presence :

Prographics :

Exp : 24 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at SAMBROOK'S BREWERY LIMITED
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Insights For Selling To Duncan

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Be prepared for a lot of questions, answer them objectively
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Duncan is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Duncan

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Duncan move?

  • They like to analyze well and then make their decisions.
  • Can Duncan take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Duncan

Personality Compatibility


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