Dustin Atkinson in

Dustin Atkinson

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Senior Director - Commercial Strategy & Market Access at Veranex
📍 Atlanta, Georgia, United States

Dustin Atkinson is a MedTech leader with 18 years of experience driving commercial strategy and top-line growth at firms like Veranex and Medtronic. He holds an MBA from the University of Georgias Terry College of Business and specializes in market access, AI-driven solutions, and value-based care across the US, Europe, and APAC.

Outside of his primary roles, Dustin is an active member of the MedTech community, serving as a judge and mentor for startups at MedTech Innovator. He is passionate about advising innovators on commercialization and strategic partnerships, helping to shape the future of healthcare technology and improve patient outcomes.

He led the commercial and marketing strategy for GI Genius™, the first FDA-approved AI device for gastroenterology, during his tenure at Medtronic.

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Experience
1 Years
Current Role
Senior Director - Commercial Strategy & Market Access
Job Level
Senior
Location
Atlanta, Georgia, United States
Personality Overview

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Priorities

Topics Dustin cares about

MedTech Innovation
His career focuses on commercializing innovative MedTech. He actively mentors startups and advises on strategy as a judge for MedTech Innovator.
Commercial Strategy
As Senior Director at Veranex, he helps MedTech innovators unlock funding, execute targeted strategies, and expand into new markets with confidence.
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Career

Work history

4-2024
Senior Director - Commercial Strategy & Market Access
Veranex
6-2024
Judge and Mentor
MedTech Innovator
Global Director of Market Development
GI Windows Surgical
Senior Manager - Artificial Intelligence
Medtronic
Global Market Development Manager - Artificial Intelligence
Medtronic
In the press

Media appearances

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Education
Master of Business Administration - MBA
University of Georgia - Terry College of Business MBA
Bachelor's degree
Kennesaw State University
Social presence
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Behavioral profile

DISC profile (public)

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