Dwight Griesman

Trailblazer
DISC Type : ID

Retired at Available for Recreation

Greater Boston, United States

Overview

Dwight Griesman is a veteran marketing leader and Fractional CMO with experience at major brands like Hasbro and Welch Foods. A Bucknell University graduate who started his career in sales, colleagues describe him as a strategic and passionate leader known for bridging the gap between sales and marketing.

While also noting he is "Available for Recreation, " Dwight remains professionally engaged, showing an interest in personal development and actively helping his network by sharing career advice and opportunities. He is the former Chief Marketing Officer of the influential global research firm, Forrester Research.

He has spoken at business groups such as The Conference Board and has been featured in marketing industry publications.

Personality Overview

Persuasive

Achievement-Oriented

Values Relationships

They prefer to ensure that they are in control of the situation.  They are more likely to accept new and exciting technologies. They will fight for you if they come to believe in you.

Topics They Care About

Fractional CMO Leadership
As the Founder of Eye4Growth, he provides strategic marketing leadership to companies, drawing from his experience as the former CMO of Forrester Research.
Sales & Marketing Synergy
Having started his career in sales before transitioning to marketing, he is recognized for his ability to bridge the gap between the two departments for unified growth.
Market Research
His career includes roles as Director of Market Research at Welch Foods and CMO at Forrester, underscoring his expertise in using data-driven insights for strategy.

Media Appearances

Dwight has no verified media appearances

Work History

1-2026
Retired at Available for Recreation
5-2023 - 4-2025
Fractional CMO and Advisor at Datality
2-2023 - 1-2025
Advisor: Marketing and Strategy at CoachEm
1-2022 - 11-2022
Advisor, Coach, Interim Marketing Leader at Panorays
2021 - 2022
CMO - Interim at IANS

Education

BSBA from Bucknell University

More Information

Social Presence :

Prographics :

Exp : 42 Location : Greater Boston, United States Job Level : Leadership Designation : Retired at Available for Recreation

Interested in

Lifestyle

Food

Entertainment

Music

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Insights For Selling To Dwight

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Keep your pitch focused on the impact but nurture the relationship too
  • Address your competition clearly and confidently

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dwight is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Dwight

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Dwight move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Dwight take some risk or not?

  • If necessary, they will be ready to take risks.

You And Dwight

Personality Compatibility


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