Ecaterina Lazarescu

Critic
DISC Type : C

Senior Data Engineer | Performance Marketing Analytics – Retail Sector | Data Science Team at rinf.tech

Bucharest, Bucharest, Romania

Overview

Ecaterina is a Senior Data Engineer at rinf. tech with over 11 years of experience, primarily using Python. She is currently expanding her expertise into Applied Data Science, a field she recently studied at MIT Professional Education. Colleagues describe her as dedicated, creative, and a fast-learner, skilled in building ML-ready data pipelines for the retail sector.

Outside of her core engineering role, Ecaterina is passionate about leveraging her skills to address significant global challenges, demonstrated by her recent deep learning project on malaria detection. She has a declared interest in self-improvement and discipline, sharing insights on topics like overcoming procrastination and the broader societal impact of technology.

During her university studies, she won an award for designing a "Finger Mouse, " a novel device combining wireless technology with a touchpad.

Personality Overview

ROI Driven

Information Seeker

Negotiator

They prefer to do logical analysis and value evidence over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Applied Data Science
Her recent MIT certification and development of a malaria detection project with 98% accuracy signal a clear and deliberate career transition.
Data Pipeline Optimization
Has extensive experience building and orchestrating ETL workflows using Python, Apache Airflow, and BigQuery to transform raw data into reliable insights.
Marketing Analytics
Her current role is focused on converting performance marketing data from sources like Google Ads and Facebook into actionable intelligence for retail clients.

Media Appearances

Ecaterina has no verified media appearances

Work History

9-2025
Senior Data Engineer | Performance Marketing Analytics – Retail Sector | Data Science Team at rinf.tech
5-2022 - 10-2025
Data Engineer at Reply
5-2020 - 5-2022
Software Engineer at Reply
5-2018 - 5-2020
Software Engineer at Coface
6-2017 - 5-2018
Database Developer at Oracle

Education

5-2024 - 8-2024
Applied Data Science from MIT Professional Education
2013 - 2015
Master's degree from University POLITEHNICA of Bucharest

More Information

Social Presence :

Prographics :

Exp : 11 Location : Bucharest, Bucharest, Romania Job Level : Middle Designation : Senior Data Engineer | Performance Marketing Analytics – Retail Sector | Data Science Team at rinf.tech
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Insights For Selling To Ecaterina

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ecaterina is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ecaterina

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ecaterina move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ecaterina take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ecaterina

Personality Compatibility


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