Ed Armitage in

Ed Armitage

Inspirer · DISC type id
CEO at Freja
📍 Stroud, England, United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
21 Years
Current Role
CEO
Job Level
Leadership
Location
Stroud, England, United Kingdom
Personality Overview

How Ed shows up

Confident & Optimistic
Achievment Oriented
Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Priorities

Topics Ed cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

4-2020
CEO
Freja
12-2016 - 11-2020
Operating Partner
Bluegem Capital Partners
12-2016 - 11-2018
CEO
Wool and the Gang
4-2015 - 5-2016
Ecommerce Director
Waterstones
5-2013 - 4-2015
Head of Multichannel
Hobbycraft
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2007 - 2009
MBA
Esade
1998 - 2002
Philosophy
The University of Edinburgh
2000 - 2001
ERASMUS
Université de Montpellier Paul-Valéry
Social presence
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Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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