Ed Henry

Inspirer
DISC Type : id

Market Sales Leader at Bimbo Bakeries USA

Roswell, New Mexico, United States

Overview

Ed Henry is a Market Sales Leader at Bimbo Bakeries USA, responsible for the New Mexico region. With a background in sales management from his time as a District Sales Manager at Coca-Cola Enterprises, he specializes in leading sales teams. He studied Business Administration at Glendale Community College.

He has a keen professional interest in major CPG companies, including Conagra Brands and The Campbells Company.

Unique fact: A key part of his role involves leading and implementing Direct Store Delivery Excellence (DSDE) practices, a specialized operational focus in the baking and distribution industry.

Personality Overview

Generous

Confident & Optimistic

Charming & Persuasive

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Sales Team Leadership
His career at both Bimbo Bakeries and Coca-Cola has centered on leading, directing, and developing sales teams to meet revenue goals.
Route Sales Strategy
A core part of his role is embodying and leading "Direct Store Delivery Excellence (DSDE) practices, " a key operational focus for his industry.
CPG Industry Trends
His experience with major brands like Bimbo and Coca-Cola, plus stated interests in Conagra and Campbell's, shows a deep focus on the consumer packaged goods sector.

Media Appearances

Ed has no verified media appearances

Work History

7-2012
Market Sales Leader at Bimbo Bakeries USA
4-1997 - 7-2012
District Sales Manager at Coca-Cola Enterprises, Inc.

Education

1989 - 1991
Business Administration and Management from Glendale Community College

More Information

Social Presence :

Prographics :

Exp : 28 Location : Roswell, New Mexico, United States Job Level : Senior Designation : Market Sales Leader at Bimbo Bakeries USA
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Insights For Selling To Ed

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ed is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Ed

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Ed move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Ed take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Ed

Personality Compatibility


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