Ed Lada, Jr.

Evaluator
DISC Type : Dsc

President and CEO at Goodwill Keystone Area

Lancaster, Pennsylvania, United States

Overview

Ed Lada, Jr. is the President and CEO of Goodwill Keystone Area, an international award-winning executive with over 20 years of experience driving non-profit transformation. He specializes in leveraging AI, data analytics, and sustainability to enhance workforce development. Ed is a graduate of the Goodwill AI Academy at MIT Sloan Executive Education.

He has a pronounced focus on advancing sustainability within communities to help individuals and families thrive. Eds leadership has directly led to a nearly 200% increase in the number of people served by his organization, showcasing his commitment to tangible social impact and economic mobility.

He received the international Goodwill Industries Sustainability Champion Award, which recognizes a CEO for leadership supporting the triple bottom line: people, planet, and performance.

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

AI in Workforce
His work, education, and publications focus on using AI and data analytics to modernize operations, improve service delivery, and support workforce development for the future.
Sustainable Business
Winner of the Goodwill Industries International Sustainability Champion Award, he is a vocal advocate for the triple bottom line of people, planet, and financial performance.
Generative AI Impact
Authored a Forbes article on how generative AI can be used to solve "time poverty" as a barrier to employment for low to moderate-income families.

Media Appearances

Ed Lada Resigns to Accept the Role of President / CEO at Goodwill Keystone Area. Featured in Moka Goodwill

See Now

Goodwill Keystone Area hires new president and CEO. Featured in Central Penn Business Journal

See Now

Work History

10-2021
President and CEO at Goodwill Keystone Area
10-2021
President and CEO at Goodwill Keystone Foundation
5-2018 - 10-2021
President and CEO at Goodwill of Western Missouri & Eastern Kansas
8-2013 - 5-2018
Vice President of Contracts and Facilities Management Services at Goodwill Industries of Southeastern Louisiana
12-2002 - 7-2013
Director, Business Development & Operations at Hithe Enterprises, LLC

Education

8-2025 - 8-2025
Goodwill AI Academy from MIT Sloan Executive Education
10-2024 - 11-2024
Artificial Intelligence Academy from MIT Sloan Executive Education

More Information

Social Presence :

Prographics :

Exp : 22 Location : Lancaster, Pennsylvania, United States Job Level : Leadership Designation : President and CEO at Goodwill Keystone Area
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Insights For Selling To Ed

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ed is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ed

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ed move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ed take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ed

Personality Compatibility


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