Ed Lin

Visionary
DISC Type : Ds

Head of Consumer Marketing at Lyra Health

San Francisco, California, United States

Overview

Ed has no verified overview

Personality Overview

Big Vision Person

Goal-Oriented

Direct & Assertive

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Ed has no verified topics they care about

Media Appearances

Ed has no verified media appearances

Work History

6-2024
Head of Consumer Marketing at Lyra Health
10-2023 - 6-2024
Career Break at Me Time
4-2023 - 10-2023
Head of Global Product Marketing - Square Payments and Point of Sale at Block
6-2021 - 4-2023
Global Product Marketing Lead - Square Payments at Block
9-2016 - 6-2021
Product Marketing Lead - Square Capital at Block

Education

MBA from Northwestern University - Kellogg School of Management
BA from Columbia University

More Information

Social Presence :

Prographics :

Exp : 12 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Head of Consumer Marketing at Lyra Health
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Insights For Selling To Ed

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ed is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ed

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ed move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ed take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ed

Personality Compatibility


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