Ed Medford

Inquirer
DISC Type : cd

Regional Director of Growth at CleanSpark

Knoxville, Tennessee, United States

Overview

Ed has no verified overview

Personality Overview

ROI Conscious

Hard To Convince

Upfront

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Ed has no verified topics they care about

Media Appearances

Ed has no verified media appearances

Work History

10-2024
Regional Director of Growth at CleanSpark
1-2020 - 10-2024
Vice President, Energy Management at GRIID
1-2014 - 1-2020
Manager, Economic Development & Government Relations at Knoxville Utilities Board
1-2006 - 12-2013
Manager, Key Accounts at Knoxville Utilities Board
1-1996 - 12-2005
Manager, Information Services at Knoxville Utilities Board

Education

1983 - 1994
BS Business Administration from University of Tennessee, Knoxville
1994 - 1997
MBA from The University of Tennessee at Chattanooga

More Information

Social Presence :

Prographics :

Exp : 39 Location : Knoxville, Tennessee, United States Job Level : Mid-senior Designation : Regional Director of Growth at CleanSpark
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Insights For Selling To Ed

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ed is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Ed

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Ed move?

  • Their decision making speed is somewhere in the middle.
  • Can Ed take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Ed

Personality Compatibility


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