Eddie Burns

Energizer
DISC Type : I

VP, Integrated Marketing & Brand at Ruggable

San Francisco, California, United States

Overview

Eddie has no verified overview

Personality Overview

Full Of Energy

Informal

Believer

They are people oriented, friendly and like creating new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Eddie has no verified topics they care about

Media Appearances

Eddie has no verified media appearances

Work History

4-2025
VP, Integrated Marketing & Brand at Ruggable
9-2023 - 3-2025
Senior Director, Global Brand Campaigns at the LEGO Group
11-2021 - 9-2023
Senior Director, Global Brand Strategy, Planning and Operations at the LEGO Group
12-2020 - 11-2021
Director, North America Direct Marketing Growth & Lifecycle at Nike
11-2019 - 12-2020
Director, North America Brand Marketing - Nike Training & NTC App at Nike

Education

B.S.B. from University of Minnesota

More Information

Social Presence :

Prographics :

Exp : 10 Location : San Francisco, California, United States Job Level : Senior Designation : VP, Integrated Marketing & Brand at Ruggable
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Insights For Selling To Eddie

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eddie is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Eddie

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Eddie move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Eddie take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Eddie

Personality Compatibility


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