Eddie Maskell-Pedersen CEng FIET

Examiner
DISC Type : cs

Head British Defence Staff Southeast Asia and Defence Advisor to Singapore (based in Singapore) at Cyber & Specialist Operations Command

Singapore

Overview

Colonel Eddie Maskell-Pedersen serves as the Head of the British Defence Staff for Southeast Asia and is the Defence Advisor to Singapore. A Chartered Engineer and Fellow of the IET with a Masters from Kings College London, he has extensive experience in electronic warfare and strategic planning, with deployments to Afghanistan, Iraq, and the Balkans.

Personality Overview

Tough To Convince

Overcautious

Status Quo Seeker

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  The only way to convince them is by showing them examples and ample proof. They are thorough and always follow a systematic approach.

Topics They Care About

UK-Singapore Defence
As the UK's Defence Advisor to Singapore, he is central to strengthening defence cooperation and partnerships between the two nations, highlighted by recent high-level visits and exercises.
Emerging Defence Tech
He actively participates in discussions on emerging technologies and their impact on future conflicts, such as the Future Conflict Workshop hosted by IISS.
Global Cyber Defence
He is involved with global cyber defence initiatives like Defence Cyber Marvel, a UK-led exercise that included 29 nations and was controlled from Singapore.

Media Appearances

Eddie has no verified media appearances

Work History

5-2023
Head British Defence Staff Southeast Asia and Defence Advisor to Singapore (based in Singapore) at Cyber & Specialist Operations Command
9-1998
British Army Officer at British Army
12-2022 - 5-2023
Chief of Staff to Army CIO at British Army
6-2020 - 12-2022
MA to the Vice Chief of the Defence Staff at UK Ministry of Defence
6-2018 - 6-2020
Regimental Commanding Officer at Strategic Command

Education

2015 - 2016
Master of Arts (MA) from King's College London
2009 - 2012
Master of Science (MSc) from Cranfield University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Singapore Job Level : N/A Designation : Head British Defence Staff Southeast Asia and Defence Advisor to Singapore (based in Singapore) at Cyber & Specialist Operations Command
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Insights For Selling To Eddie

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eddie is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Eddie

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Eddie move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Eddie take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Eddie

Personality Compatibility


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