Edina Jurkovic

Evaluator
DISC Type : Dsc

National Inside Sales Manager ;National Distribution Manager at Bosch Rexroth

Greater Toronto Area, Canada

Overview

Edina is a results-driven National Distribution Manager at Bosch Rexroth with 20 years of experience in high-impact technical sales. Holding a Bachelor of Engineering, she has a proven track record of exceeding sales objectives. Colleagues describe her as strategic, hard-working, and customer-oriented.

She is passionate about people-first leadership and actively supports initiatives that promote gender equality and empower women in the workplace. Edina frequently shares content related to team appreciation, recognizing her teams dedication as the backbone of their success.

At a previous company, she led a "Customer First" steering committee, implementing the Net Promoter Score (NPS) methodology to enhance customer satisfaction.

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

People-First Leadership
Shares insights from leadership events and emphasizes that a manager's strength comes from their team, publicly celebrating her team's contributions.
Women in Business
Actively engages with groups like Women@Bosch and shares content celebrating International Women's Day, highlighting the achievements of female leaders.
Customer Experience
Previously led a "Customer First" steering committee focused on using NPS methodology to improve customer satisfaction and loyalty.

Media Appearances

Edina has no verified media appearances

Work History

2-2020
National Inside Sales Manager ;National Distribution Manager at Bosch Rexroth
11-2016 - 2-2020
Project lead of "Customer First" steering committee at Siemens Canada
1-2009 - 7-2015
Busniess Developer/Account Manager at Siemens Canada Ltd
8-2007 - 2-2020
OEM SALES SPECIALIST at Siemens Canada Ltd
2005 - 2007
Automation Sales Specialist at Franklin Empire Inc.

Education

1987 - 1991
Bachelor of Engineering (BEng) from Electrical Engineering University
Dipl. Eng. from Faculty of Electrical Engineering Tuzla

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater Toronto Area, Canada Job Level : Middle Designation : National Inside Sales Manager ;National Distribution Manager at Bosch Rexroth
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Insights For Selling To Edina

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edina is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Edina

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Edina move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Edina take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Edina

Personality Compatibility


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