Edison Flores Dorneles Junior

Examiner
DISC Type : cs

Sócio at Giornata Educação Financeira

São Paulo, São Paulo, Brazil

Overview

Edison Flores Dorneles Junior is the co-founder of Giornata, where he focuses on financial education and wealth planning for businesses and families. He integrates this with his work at Dorneles Advocacia, providing legal security and risk prevention to ensure predictable growth. He holds an MBA from INPG and a Bachelors from UNISINOS.


His unique approach combines financial strategy with legal security, helping clients transform money into structure, safety, and a lasting legacy.

Personality Overview

Process Oriented

Status Quo Seeker

Overcautious

Being observant comes to them naturally.  They are thorough and always follow a systematic approach. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Financial Management
Believes that most companies fail due to a lack of financial control, not a lack of sales, and advocates for clarity in financial decision-making.
Strategic Business Growth
Advises entrepreneurs to structure their companies to avoid being a bottleneck, emphasizing that true growth is not dependence disguised as results.
Intentional Networking
Views events as crucial for growth, believing the right environment, connections, and expansion of mindset are more impactful than purely operational efforts.

Media Appearances

Edison has no verified media appearances

Work History

11-2025
Sócio at Giornata Educação Financeira
5-2024 - 12-2025
Head Administrativo e Financeiro at LongView Tecnologia
4-2024 - 12-2025
Head de Operações at NTX Capital
4-2024 - 5-2024
Head de Operações at NTX Serviços Financeiros
11-2021 - 5-2024
Gerente de atendimento at Neon

Education

2010 - 2011
MBA from INPG
1997 - 2003
Bacharel from UNISINOS

More Information

Social Presence :

Prographics :

Exp : 16 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Sócio at Giornata Educação Financeira
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Insights For Selling To Edison

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edison is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Edison

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Edison move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Edison take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Edison

Personality Compatibility


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