Edna Garcia Guillen

Inquisitor
DISC Type : Ic

Sales Operation Director at Konfío

Mexico City, Mexico

Overview

Edna Garcia Guillen is a Sales Operations Director at Konfío, specializing in boosting data-driven processes and maximizing team efficiency. With a background at companies like Avon and Philip Morris, she has extensive experience in incentives, digital strategy, and treasury management. She holds a Masters Degree from Anahuac University.

Based on her long tenure at consumer-focused companies like Avon and Philip Morris, and her noted interest in PepsiCo and Nestlé, she appears to follow trends and strategies within the CPG and direct sales industries.

Her career uniquely spans from corporate treasury and financial planning to leading digital strategy and sales operations.

Personality Overview

Assertive

Curious

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Sales Operations
As the current Sales Operation Director at Konfío, she focuses on maximizing sales team efficiency and standardizing field management processes.
Data-Driven Strategy
A key part of her role involves boosting data-driven processes and providing strategic insights to her team to guide prospecting and sales efforts.
Digital Transformation
Previously served as a Digital Strategy Manager, tasked with generating profit by improving sales processes through updated digital experiences like e-commerce.

Media Appearances

Edna has no verified media appearances

Work History

12-2021
Sales Operation Director at Konfío
12-2015
Incentives Sr. Manager for North of Latin America markets at Avon
9-2010 - 12-2014
Digital Strategy Manager for North of Latin America at Avon
4-2008 - 8-2011
Avon Treasury Manager for North of Latin America at Avon
1-2005 - 3-2008
Treasury Planning Manager at Philip Morris México

Education

1999 - 2002
Master’s Degree from Anahuac University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Mexico City, Mexico Job Level : Mid-senior Designation : Sales Operation Director at Konfío
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Insights For Selling To Edna

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Build rapport, it will come handy to handle hard questions later
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edna is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Edna

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Edna move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Edna take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Edna

Personality Compatibility


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