Eduardo Anaya

Observer
DISC Type : ci

Director International Business Development at ACERLUM GROUP MEXICO

Guanajuato, Mexico

Overview

Eduardo Anaya is a seasoned automotive professional and Director of International Business Development at Acerlum Group Mexico. A Mechanical Engineer from Instituto Politécnico Nacional, he is a self-described "Lean Manufacturing fanatic" with exceptional leadership and team-building skills, focusing on expansion in China and Southeast Asia.

His professional interests lie with major industry players like General Motors and Honeywell, indicating a keen focus on advancements and trends within the global automotive and manufacturing sectors.

He has a specialized focus on leading business expansion and turn-around projects within the Asian automotive market.

Personality Overview

Value Driven

Example Seeker

Assertive

They are generally strong communicators and are not easy to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Lean Manufacturing
He identifies as a "Lean Manufacturing fanatic" and has built his career around implementing these principles in the automotive industry.
International Expansion
His current role and professional headline specifically target business development and expansion into China and Southeast Asia.
Automotive Sector
His entire career, from manufacturing director to business development, has been centered within the automotive industry.

Media Appearances

Eduardo has no verified media appearances

Work History

1-2026
Director International Business Development at ACERLUM GROUP MEXICO
9-2024 - 1-2026
COO at MonitorApp®️
5-2023 - 9-2024
Consultor en Manufactura at EDUARDO ANAYA
12-2018 - 6-2023
Director de Proyectos at Grupo Industrial ACERLUM
1-2017 - 6-2023
Manufacturing Director at CERTUS Automotive

Education

1981 - 1986
Ingeniero Mecanico from Instituto Politecnico Nacional

More Information

Social Presence :

Prographics :

Exp : 27 Location : Guanajuato, Mexico Job Level : Mid-senior Designation : Director International Business Development at ACERLUM GROUP MEXICO
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Insights For Selling To Eduardo

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Invite them for a social do but don’t rely solely on the relationship
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eduardo is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Eduardo

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Eduardo move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Eduardo take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Eduardo

Personality Compatibility


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