Michael R. Romano

Enthusiast
DISC Type : i

Executive Vice President at NTCA–The Rural Broadband Association

Arlington, Virginia, United States

Overview

Michael R. Romano is the Executive Vice President of NTCA–The Rural Broadband Association, where he leads public policy, government affairs, and business development. With a JD from Georgetown Law, he is a seasoned telecom legal expert, described as a "problem-solver" and "energized, " who serves as a primary spokesperson for rural broadband issues before Congress and the FCC.

His passion for the industry is evident in his extensive travel, having taken 23 trips in one year to connect with NTCA members across the country. He holds a Bachelor of Arts in American History from Middlebury College, reflecting a broad range of interests beyond his legal and policy work.

He celebrated the anniversary of the Telecom Act of 1996, highlighting his deep, long-standing perspective on the evolution of telecommunications law.

Personality Overview

Amiable & Agreeable

Story Driven

Optimistic

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Rural Broadband Policy
As a key spokesperson for NTCA, he actively advocates for policies supporting sustainable connectivity and universal service for rural communities before Congress and the FCC.
Telecom Law
Leveraging his JD and past roles as general counsel, he focuses on the legal and regulatory frameworks governing the telecom industry, including the historic Telecom Act of 1996.
AI in Telecom
He has recently shown high interest in how AI capabilities can be employed to innovate and transform business operations for rural broadband providers.

Media Appearances

Michael has no verified media appearances

Work History

7-2022
Executive Vice President at NTCA–The Rural Broadband Association
8-2010 - 7-2022
Sr. Vice President - Industry Affairs & Business Development at NTCA–The Rural Broadband Association
6-2007 - 8-2010
Of Counsel at Bingham McCutchen
4-2004 - 5-2007
Vice President & General Counsel at Global Telecom & Technology
8-2003 - 4-2004
Counsel at AOL

Education

8-1993 - 2-1997
JD from Georgetown Law
9-1989 - 5-1993
BA from Middlebury College

More Information

Social Presence :

Prographics :

Exp : 28 Location : Arlington, Virginia, United States Job Level : Leadership Designation : Executive Vice President at NTCA–The Rural Broadband Association
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Insights For Selling To Michael R.

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael R. is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Michael R.

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Michael R. move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Michael R. take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Michael R.

Personality Compatibility


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