Eduardo Cova in

Eduardo Cova

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Vice President | Head of Services Sales Brazil at SAP
📍 São Paulo, São Paulo, Brazil

Eduardo Cova is the Vice President and Head of Services Sales for SAP Brazil, bringing over 24 years of experience in technology transformation. Described by colleagues as committed and dedicated, he specializes in sales leadership and customer relationship management. He holds an MBA from the Universidade de São Paulo.

He is the recipient of the prestigious SAP Alumni Award, a recognition for his exceptional contributions to the SAP community and its customers.

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Current Role
Vice President | Head of Services Sales Brazil
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Eduardo shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Eduardo cares about

Digital Innovation
Passionate about leveraging technologies like AI, Business Data Cloud, and LeanIX to drive transformation and innovation for his clients.
Customer-Centric Sales
Focuses his team on a single purpose: constantly improving how they can better serve their customers' needs and drive growth.
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Career

Work history

4-2025
Vice President | Head of Services Sales Brazil
SAP
6-2022 - 3-2025
Services Sales Director
SAP
1-2021 - 6-2022
Head of Solutioning Center Brazil
SAP
11-2010 - 1-2012
Senior Project Manager (Bunge)
Avelor Tecnologia da Informação Ltda
10-2007 - 10-2010
Oracle Operation Manager and Sales Representative Brazil
lacompt Consultoria
In the press

Media appearances

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Education
2005 - 2007
MBA
USP - Universidade de São Paulo
2000 - 2004
Production Engineering
Centro Universitário Braz Cubas
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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