Eduardo Cova

Judge
DISC Type : Dc

Vice President | Head of Services Sales Brazil at SAP

São Paulo, São Paulo, Brazil

Overview

Eduardo Cova is the Vice President and Head of Services Sales for SAP Brazil, bringing over 24 years of experience in technology transformation. Described by colleagues as committed and dedicated, he specializes in sales leadership and customer relationship management. He holds an MBA from the Universidade de São Paulo.

He is the recipient of the prestigious SAP Alumni Award, a recognition for his exceptional contributions to the SAP community and its customers.

Personality Overview

Features Driven

Quality Focused

Generally Skeptic

They like to be in a position where they can control the conversation and terms.  More than the product, they care about the effectiveness of the product. They like to act fast and expect others to do the same.

Topics They Care About

Digital Innovation
Passionate about leveraging technologies like AI, Business Data Cloud, and LeanIX to drive transformation and innovation for his clients.
Customer-Centric Sales
Focuses his team on a single purpose: constantly improving how they can better serve their customers' needs and drive growth.
Team Leadership
Leads the sales and services team in Brazil, focusing on strategic planning, reviewing performance, and applying lessons learned for continuous improvement.

Media Appearances

Eduardo has no verified media appearances

Work History

4-2025
Vice President | Head of Services Sales Brazil at SAP
6-2022 - 3-2025
Services Sales Director at SAP
1-2021 - 6-2022
Head of Solutioning Center Brazil at SAP
11-2010 - 1-2012
Senior Project Manager (Bunge) at Avelor Tecnologia da Informação Ltda
10-2007 - 10-2010
Oracle Operation Manager and Sales Representative Brazil at lacompt Consultoria

Education

2005 - 2007
MBA from USP - Universidade de São Paulo
2000 - 2004
Production Engineering from Centro Universitário Braz Cubas

More Information

Social Presence :

Prographics :

Exp : N/A Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Vice President | Head of Services Sales Brazil at SAP
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Insights For Selling To Eduardo

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eduardo is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Eduardo

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Eduardo move?

  • They can take decisions very fast if you manage to convince them.
  • Can Eduardo take some risk or not?

  • The risks don’t matter much to them.

You And Eduardo

Personality Compatibility


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