Eduardo Lara

Critic
DISC Type : C

Engineering Director at Neurored TMS & SCM

Greater Ciudad Real Metropolitan Area, Spain

Overview

Eduardo is the Engineering Director at Neurored, where he leads technology teams in delivering transport and supply chain solutions on the Salesforce platform. With a background in Computer Engineering from UCLM, he focuses on scaling the engineering function and fostering a culture of technical excellence. People who have worked with him describe him as responsible and hard-working.

His strategic mindset was developed through early participation in the Junior Enterprises movement in Europe, which complements his technical expertise. He holds a Business Expert certification from ThePowerMBA, showing a keen interest in the intersection of technology and business strategy. His interests include major players in tech and logistics like Salesforce and Lufthansa.

A unique fact is his co-authorship of a publication on using IoT and video data for efficient vehicle overtake detection, showcasing his deep interest in embedded systems.

Personality Overview

Objective Thinker

Critic

Information Seeker

They like to do things independently and don’t look for support from others.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Supply Chain Tech
He leads the engineering function at Neurored, a company specializing in Transport and Supply Chain Management (SCM) solutions.
Salesforce Ecosystem
His company's solutions are built on the Salesforce Platform, and he has posted about attending Salesforce World Tour events.
Engineering Leadership
His role focuses on leading, mentoring, and scaling engineering teams to be highly productive and resilient.

Media Appearances

Eduardo has no verified media appearances

Work History

1-2025
Engineering Director at Neurored TMS & SCM
1-2022 - 2-2025
Senior Customer Success Manager at Neurored TMS & SCM
1-2020 - 1-2022
Development Manager at Neurored TMS & SCM
9-2016 - 1-2022
Development Team Lead at Soluciones Informáticas Extranet, S.L.U.
9-2016 - 11-2016
Full-stack Developer at Paradigma Digital

Education

2020 - 2020
ThePowerMBA from thePower
2012 - 2016
University Degree from Universidad de Castilla-La Mancha

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Ciudad Real Metropolitan Area, Spain Job Level : Mid-senior Designation : Engineering Director at Neurored TMS & SCM
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Insights For Selling To Eduardo

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eduardo is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Eduardo

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Eduardo move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Eduardo take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Eduardo

Personality Compatibility


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