Rob Needham in

Rob Needham

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Software Development Director at ASK4 Ltd
📍 Greater Sheffield Area, United Kingdom

Rob Needham is an experienced technology leader specializing in SaaS-based organizations. With a background in management information systems from Sheffield Hallam University, he has a proven history as a Software Development Director, adept in product management, enterprise architecture, and leading large development teams. Colleagues describe him as empathetic, knowledgeable, and an excellent communicator.

He successfully transitioned a company from a waterfall to an Agile development methodology, showcasing his strategic leadership.

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Experience
25 Years
Current Role
Software Development Director
Job Level
Mid-senior
Location
Greater Sheffield Area, United Kingdom
Personality Overview

How Rob shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rob cares about

Agile Methodologies
He holds a Professional Scrum Master certification and has experience leading a company's transition from waterfall to Agile development.
SaaS Leadership
His career is focused on leadership roles within the SaaS industry, including his current position as Software Development Director.
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Career

Work history

1-2025
Software Development Director
ASK4 Ltd
11-2022 - 1-2025
Director of Engineering
RLDatix
1-2022 - 8-2022
PM at Vouch / Goodlord
Vouch
10-2020 - 1-2022
Head of QHSE development
Ideagen Plc
2-2012 - 10-2020
Technical Director
Qualsys Ltd
In the press

Media appearances

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Education
10-2018 - 5-2019
Barclays Scale Up UK programme
Cambridge Judge Business School
2016 - 2017
Certificate in Company Direction
Institute of Directors (IoD)
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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