Rob Needham

Inspirer
DISC Type : di

Software Development Director at ASK4 Ltd

Greater Sheffield Area, United Kingdom

Overview

Rob Needham is an experienced technology leader specializing in SaaS-based organizations. With a background in management information systems from Sheffield Hallam University, he has a proven history as a Software Development Director, adept in product management, enterprise architecture, and leading large development teams. Colleagues describe him as empathetic, knowledgeable, and an excellent communicator.

He successfully transitioned a company from a waterfall to an Agile development methodology, showcasing his strategic leadership.

Personality Overview

Confident & Optimistic

Generous

Achievment Oriented

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Agile Methodologies
He holds a Professional Scrum Master certification and has experience leading a company's transition from waterfall to Agile development.
SaaS Leadership
His career is focused on leadership roles within the SaaS industry, including his current position as Software Development Director.
Building Tech Teams
Has managed teams of over 50 people and frequently posts about hiring new talent to build a "great team. "

Media Appearances

Rob has no verified media appearances

Work History

1-2025
Software Development Director at ASK4 Ltd
11-2022 - 1-2025
Director of Engineering at RLDatix
1-2022 - 8-2022
PM at Vouch / Goodlord at Vouch
10-2020 - 1-2022
Head of QHSE development at Ideagen Plc
2-2012 - 10-2020
Technical Director at Qualsys Ltd

Education

10-2018 - 5-2019
Barclays Scale Up UK programme from Cambridge Judge Business School
2016 - 2017
Certificate in Company Direction from Institute of Directors (IoD)

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Sheffield Area, United Kingdom Job Level : Mid-senior Designation : Software Development Director at ASK4 Ltd
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Rob

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Rob take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Rob

Personality Compatibility


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