Eduardo Rubia is a Customer Support Engagement Director at SAP, focused on S/4HANA Cloud and other key products. An empathetic leader with an Executive MBA from FGV, he has extensive experience in customer-facing roles, solution architecture, and leading complex digital transformations for major clients like Petrobras.
He is passionate about talent development, often sharing internship opportunities and participating in coaching and mentorship programs within SAP. Eduardo actively champions enabling programs that combine learning with engagement, encouraging others to participate and grow their skills within the SAP community and support organization.
He authored several "Painkiller guides for technical consultants" and created a quick guide for Brazilian localization that has been widely used in the SAP community.
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