Edward Blake

Wildcard
DISC Type : cis

Chief Technology Officer, Managing Director at W1M Wealth & Investment Management

Greater London, England, United Kingdom

Overview

Edward Blake is the Chief Technology Officer at W1M Wealth & Investment Management, bringing 22 years of technology experience, with the last 17 focused on the wealth management sector. A graduate of the University of Derby with a degree in Software Engineering, he operates as a change agent, leading significant technology projects from strategy to implementation.

Outside of his professional role, Edward is deeply committed to philanthropy. He is an active organizer and participant in major fundraising events, including charity bike rides and a large annual competition centered around The Masters golf tournament, which together have raised over £100, 000 for various charities since 2019.

He co-founded Parrish Blake, a FinTech company that was acquired by his current employer in 2018, where he had previously been a long-term contractor.

Personality Overview

Friendly But Slow

Curious But Skeptical

Requires Proof

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Wealth Management Tech
Has over 17 years of experience architecting and developing bespoke software, including CRM and portfolio management systems, for the investment management industry.
Charity Fundraising
Organizes and promotes events like charity bike rides and a Masters golf competition, which have successfully raised over £100, 000 for various causes since 2019.
Software Development Leadership
Passionate about building and managing talented development teams to deliver innovative, industry-leading products and client service capabilities.

Media Appearances

Edward has no verified media appearances

Work History

3-2026
Chief Technology Officer, Managing Director at W1M Wealth & Investment Management
4-2018 - 3-2026
Chief Technology Officer, Director at W1M Wealth & Investment Management
5-2013 - 4-2018
Head of Software Development (Contract) at W1M Wealth & Investment Management
5-2013 - 4-2018
Co-founder at Parrish Blake
2-2008 - 5-2013
Software Developer (Contract) at W1M Wealth & Investment Management

Education

2003 - 2008
Software Engineering Bsc from University of Derby

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater London, England, United Kingdom Job Level : Leadership Designation : Chief Technology Officer, Managing Director at W1M Wealth & Investment Management
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Insights For Selling To Edward

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Persuade objectively how your product will help them achieve their goals
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edward is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Edward

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Edward move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Edward take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Edward

Personality Compatibility


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