Sarah Tolfrey

Go-getter
DISC Type : d

Director of IT Operations at Jaja Finance

United Kingdom

Overview

Sarah is the Director of IT Operations at Jaja Finance, specializing in data, automation, AI, and infrastructure within the Fintech sector. Educated with an MSc in Business Analytics and a BSc in Mathematics, people who have worked with her describe her as extremely intelligent, diligent, and innovative.

Sarah is a strong advocate for continuous learning, often reading, listening to podcasts, and attending events to keep up with the fast-paced technology landscape. She is a working parent who is passionate about empowering women in technology and finding ambitious opportunities for career growth after taking a career break.

She began her career in finance, took a break to become a Mathematics teacher, and then pivoted back into the data and technology space, showcasing a unique and resilient career path.

Personality Overview

Self-Confident

Challenger

Vision Oriented

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Women in Tech
Featured in the AWS Cloud Women interview series and attended the "Women in Data" flagship event, advocating for women in the industry and sharing her journey.
Data & AI Trends
Stays current by reading articles and listening to podcasts. She has shared insights on data and analytics trends and attended events like Big Data London.
Mentorship & Development
Acts as a mentor and serves on advisory boards. She emphasizes continuous learning and development for herself and her teams to navigate the evolving tech landscape.

Media Appearances

AWS Cloud Women Interview Series - Episode 2: Sarah Tolfrey, Jaja Finance. Featured in YouTube

See Now

Work History

3-2026
Director of IT Operations at Jaja Finance
1-2024 - 3-2026
Head of Data Operations at Jaja Finance
8-2021 - 1-2024
Head of Data at Zilch
7-2020 - 8-2021
Operational Information Manager - Business Intelligence at NEST - National Employment Savings Trust
4-2019 - 2-2020
Mathematics Teacher at RADNOR HOUSE SEVENOAKS LIMITED

Education

Master of Science - MS from University of Bath
2013 - 2016
Bachelor’s Degree from University of Greenwich

More Information

Social Presence :

Prographics :

Exp : 17 Location : United Kingdom Job Level : Mid-senior Designation : Director of IT Operations at Jaja Finance
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Sarah

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Sarah take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Sarah

Personality Compatibility


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