Edwin Cuppen

Questioner
DISC Type : c

Scientific Director at Hartwig Medical Foundation

Utrecht, Utrecht, Netherlands

Overview

Edwin Cuppen is the Scientific Director of the Hartwig Medical Foundation, which he co-founded, and a Professor of Human Genetics at UMC Utrecht. A molecular geneticist by training, with a PhD from Radboud University, he is a leading expert in cancer genomics, next-generation sequencing, and personalized medicine, driving the use of whole-genome sequencing in diagnostics.

A pioneer in personalized genomics, he contributes to public debate on the topic and is known for carrying his own genome on his iPad.

Personality Overview

Price-Sensitive

Value Seeker

Systematic

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Cancer Genomics
His career is dedicated to improving cancer care through systematic whole genome sequencing and analysis, a core mission of the Hartwig Medical Foundation.
WGS in Diagnostics
He is a vocal advocate for and has published on the readiness and clinical utility of Whole Genome Sequencing (WGS) for routine cancer diagnostics.
Personalized Medicine
He is a founder of the Center for Personalized Cancer Treatment, aiming to stratify patients for targeted treatments based on tumor DNA analysis.

Media Appearances

Edwin Cuppen – Speaker Profile, Hartwig Medical Foundation (CCG2025 Conference). Featured in CCG2025 Conference Website

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New cancer treatment options created by full DNA‑analysis. Featured in Hartwig Medical Foundation – News

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Whole genome sequencing at Hartwig Medical Foundation – Illumina Video. Featured in Illumina (Video Hub)

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Work History

4-2015
Scientific Director at Hartwig Medical Foundation
2009
Professor of Human Genetics at UMC Utrecht
2006 - 12-2023
Scientific Advisor at InteRNA Technologies BV
2002 - 6-2015
Senior Staff Scientist at Hubrecht Institute, Developmental Biology and Stem Cell Research
2007 - 2012
Professor of Genome Biology at Universiteit Utrecht

Education

1995 - 1999
PhD from Radboud University
1988 - 1994
Masters from Wageningen University & Research

More Information

Social Presence :

Prographics :

Exp : 27 Location : Utrecht, Utrecht, Netherlands Job Level : Mid-senior Designation : Scientific Director at Hartwig Medical Foundation
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Insights For Selling To Edwin

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edwin is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Edwin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Edwin move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Edwin take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Edwin

Personality Compatibility


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