Efe Kurak serves as the Director of Global Trade Marketing at Schleich GmbH. His career is built on extensive experience in shopper marketing and category management with leading consumer goods companies like Essity, GS1 Germany, and METRO AG. He holds an MBA from ESB Business School and a certification in Category Management Mastery.
Efe demonstrates a keen professional interest in the strategies of major global consumer brands, including The Walt Disney Company. His career path suggests a focus on understanding consumer behavior and enhancing the retail experience through data-driven insights and collaborative partnerships with retailers.
He has presented on turning "Category Vision into Reality" to unlock growth with retail partners, showcasing his expertise in practical implementation.
Efe Kurak
Director Shopper & Customer Marketing at schleich®
Düsseldorf, North Rhine-Westphalia, Germany
Overview
Topics They Care About
Shopper Marketing
A core focus throughout his career, holding senior shopper and customer marketing roles at major consumer brands like Schleich® and Essity.
Category Management
Possesses deep expertise, evidenced by his advanced GS1 certification and leadership roles in category management at Essity and GS1 Germany.
Category Vision
He has publicly spoken about implementing Category Vision strategies to anticipate market changes and drive long-term growth with retail partners.
Media Appearances
Efe has no verified media appearances
Work History
Director Shopper & Customer Marketing at schleich®
Lead Category Management DACH at ESSITY GERMANY GMBH
Lead Shopper Experience Consulting at GS1 Germany GmbH
Category Management & Shopper Marketing at GS1 Germany GmbH
Global Business & Supplier Management / Global Category Management Near Food bei METRO GROUP at METRO AG
Corporate Business Development Sourcing at METRO AG
Education
Master of Business Administration (MBA) from ESB Business School, Reutlingen University
More Information
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Location : Düsseldorf, North Rhine-Westphalia, Germany
Job Level : Mid-senior
Designation : Director Shopper & Customer Marketing at schleich®
