Efe Kurak in

Efe Kurak

Director Shopper & Customer Marketing at schleich®
📍 Düsseldorf, North Rhine-Westphalia, Germany

Efe Kurak serves as the Director of Global Trade Marketing at Schleich GmbH. His career is built on extensive experience in shopper marketing and category management with leading consumer goods companies like Essity, GS1 Germany, and METRO AG. He holds an MBA from ESB Business School and a certification in Category Management Mastery.

Efe demonstrates a keen professional interest in the strategies of major global consumer brands, including The Walt Disney Company. His career path suggests a focus on understanding consumer behavior and enhancing the retail experience through data-driven insights and collaborative partnerships with retailers.

He has presented on turning "Category Vision into Reality" to unlock growth with retail partners, showcasing his expertise in practical implementation.

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Current Role
Director Shopper & Customer Marketing
Job Level
Mid-senior
Location
Düsseldorf, North Rhine-Westphalia, Germany
Personality Overview
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Priorities

Topics Efe cares about

Shopper Marketing
A core focus throughout his career, holding senior shopper and customer marketing roles at major consumer brands like Schleich® and Essity.
Category Management
Possesses deep expertise, evidenced by his advanced GS1 certification and leadership roles in category management at Essity and GS1 Germany.
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Career

Work history

Director Shopper & Customer Marketing
schleich®
Lead Category Management DACH
ESSITY GERMANY GMBH
Lead Shopper Experience Consulting
GS1 Germany GmbH
Category Management & Shopper Marketing
GS1 Germany GmbH
Global Business & Supplier Management / Global Category Management Near Food bei METRO GROUP
METRO AG
In the press

Media appearances

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Education
Master of Business Administration (MBA)
ESB Business School, Reutlingen University
Social presence
in

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