Effy Shkuri in

Effy Shkuri

Login to view DISC.
Co-founder & Managing partner at StoryYo
📍 The Randstad, Netherlands

Effy Shkuri is the Co-founder of StoryYo, specializing in thought leadership for Managed Service Providers (MSPs). With 18 years of experience as an IT entrepreneur and education from Rotterdam University of Applied Sciences, he is described by colleagues as integer, open, and empathetic.

He is passionate about building long-term relationships based on mutual respect and creating value within his network. His interests include innovative companies like The LEGO Group, suggesting an appreciation for creativity and system-building.

Early in his career, he learned sales by making 50-80 cold calls daily using only the Dutch Gouden Gids (Yellow Pages).

Read the full overview →
Current Role
Co-founder & Managing partner
Location
The Randstad, Netherlands
Personality Overview

How Effy shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Effy cares about

MSP Growth
Helps MSPs scale through thought leadership and community building, recently launching the "MSP Performance Club" to foster industry collaboration and growth.
Thought Leadership
Believes thought leadership is the essential bridge between expertise and market visibility, enabling more effective sales conversations for B2B tech companies.
+5 more topics Login to view topics
Career

Work history

2-2025
Co-founder & Managing partner
StoryYo
10-2019 - 2-2025
Co-Founder | Managing Partner
theNextSales
5-2011
Co-founder | Managing Partner
Lead Innovation
6-2005 - 7-2019
Co-founder | Managing partner
Silverside
1-2002 - 6-2005
Accountmanager
Experis
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1997 - 2001
ba
Rotterdam University of Applied Sciences
2002 - 2003
Post-HBO
Rotterdam University of Applied Sciences
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Effy. Free, 10 seconds.