Eleanor Bradley

Trailblazer
DISC Type : DI

Principal at Peaks and Tides

Seattle, Washington, United States

Overview

Eleanor is a senior marketing and business leader who drives growth for diverse organizations. As Principal of Peaks and Tides, she advises on go-to-market strategy and leadership, drawing on her experience at GoDaddy, Expedia, and Pacific Science Center. She holds an MBA from The Wharton School and a BA from Yale University.

Outside of work, Eleanor is deeply committed to community service. She has served as a board member for Wellspring Family Services, an organization focused on ending family homelessness, and for Girls on the Run Puget Sound, where she has also been a coach and parent participant.

She moderated a panel on the post-COVID marketing landscape for the University of Washington.

Personality Overview

Charismatic

Persuasive

Values Relationships

They like to keep things under control.  They are more likely to be open to unproven but exciting technologies. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Go-To-Market Strategy
Her professional focus involves launching new products and brands, a key aspect of her leadership roles at GoDaddy and her current advisory work at Peaks and Tides.
Navigating Change
Her firm, Peaks and Tides, specializes in helping organizations and leaders navigate growth and transition, indicating a core professional passion for managing change effectively.
Community Engagement
She actively supports local non-profits, including serving on the boards of Girls on the Run Puget Sound and Wellspring Family Services, which combats homelessness.

Media Appearances

Eleanor has no verified media appearances

Work History

Principal at Peaks and Tides
Senior Director, Go-To-Market and Marketing Strategy at GoDaddy
Chief Marketing Officer and Chief Commercial Officer at Pacific Science Center
Head of Attraction Marketing at Space Needle & Chihuly Garden and Glass
Senior Director, Global Outbound Marketing (Global Customer Marketing Group) at Expedia, Inc.

Education

MBA from The Wharton School
BA from Yale University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Seattle, Washington, United States Job Level : Senior Designation : Principal at Peaks and Tides
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Insights For Selling To Eleanor

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Display high self-confidence and expect them to have a strong personality.
  • Address your competition clearly and confidently

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eleanor is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Eleanor

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Eleanor move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Eleanor take some risk or not?

  • They can take risks if necessary.

You And Eleanor

Personality Compatibility


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