Eleanor Burke

Examiner
DISC Type : cs

Brand Manager - Stronger Me at Arla Foods

Greater Sheffield Area, United Kingdom

Overview

Eleanor Burke is a Brand Manager at Arla Foods, leading the Arla skyr brand within the "Stronger Me" team. A graduate of Sheffield Hallam University with a degree in Food Marketing Management, she has a proven track record of launching innovative products that respond directly to consumer demand.

While her professional focus is on brand strategy, Eleanor possesses a strong creative skillset, holding recent certifications in Photoshop and InDesign. This suggests a keen eye for the visual and design aspects of marketing, complementing her strategic role in product development and promotion.

She recently led a PR campaign designed to bust myths surrounding lactose intolerance for the Arla Lactofree brand.

Personality Overview

Unexpressive

Overcautious

Status Quo Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  The only way to convince them is by showing them examples and ample proof. They are always well-planned and adopt a systematic approach.

Topics They Care About

Product Innovation
She consistently promotes new product launches, such as the Arla Lactofree Natural Yogurt and 2L Whole Milk, showcasing her focus on bringing fresh ideas to market.
Health & Nutrition
Her work centers on health-conscious brands like Arla skyr and Lactofree, frequently highlighting benefits such as high protein content and added vitamins.
Consumer-Led Marketing
Explicitly mentions launching products in response to consumer demand, such as developing larger milk formats to cater to families.

Media Appearances

Eleanor has no verified media appearances

Work History

3-2025
Brand Manager - Stronger Me at Arla Foods
1-2023 - 3-2025
Assistant Brand Manager at Arla Foods
10-2022 - 12-2022
Marketing Insights Executive at Newly Weds Foods
9-2020 - 10-2022
Assistant Marketing Executive at Newly Weds Foods
8-2019 - 5-2020
Category Marketing Assistant at Cranswick Continental Foods

Education

2015 - 2019
BSc (Hons) Food Marketing Management from Sheffield Hallam University
2013 - 2015
A Levels; Economics & Business Studies from Canon Slade Sixth Form

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Sheffield Area, United Kingdom Job Level : Middle Designation : Brand Manager - Stronger Me at Arla Foods
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Insights For Selling To Eleanor

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eleanor is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Eleanor

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Eleanor move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Eleanor take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Eleanor

Personality Compatibility


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