Elena Gadalova in

Elena Gadalova

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Marketing Business Development Manager at ASG Robotics
📍 Tallinn, Harjumaa, Estonia

Elena is a B2B Marketing Manager specializing in Go-to-Market strategy for complex engineering, robotics, and technical SaaS products. Educated at Saint Petersburg State University of Engineering and Economics, she excels at translating technical features into global market opportunities and enabling sales teams.

Outside of her core role, Elena is a dedicated continuous learner, keenly following industry developments and thought leaders. She shows a strong interest in how AI is reshaping business innovation and teamwork, actively participating in global online events and consuming specialized newsletters.

Unique fact: She successfully pivoted a robotics company to the global market with a zero-dollar advertising budget by mastering organic social selling.

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Experience
19 Years
Current Role
Marketing Business Development Manager
Location
Tallinn, Harjumaa, Estonia
Personality Overview

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Decision Approach
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Priorities

Topics Elena cares about

Go-to-Market Strategy
Her profile highlights GTM as a core specialty, and she actively follows frameworks and newsletters on the topic, such as Sangram Vajre’s MOVE framework.
Technical B2B Marketing
Her entire career focuses on marketing complex technical products, from industrial automation and robotics to specialized SaaS solutions for enterprise retailers.
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Career

Work history

3-2016 - 9-2025
Marketing Business Development Manager
ASG Robotics
8-2002 - 6-2012
Sales & Marketing Manager | SaaS & Hardware
B2B Tech & Retail Automation Sector
In the press

Media appearances

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Education
Information Systems in Economy and Management. Economist
Saint Petersburg State University of Engineering and Economics
Further training in Management
International Management Institute, Saint Petersburg
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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