Eliana Rivera-Burke

Judge
DISC Type : Dc

Vice President of Global Sales at mdgroup

United States

Overview

Eliana Rivera-Burke is the Vice President of Global Sales at mdgroup, leveraging over 30 years of experience in clinical development and pharmaceuticals. She focuses on patient engagement and innovative healthcare solutions, fostering impactful collaborations for strategic growth. She holds degrees from Brookdale Community College and Monmouth University.

Eliana is passionate about people-first initiatives and actively engages in discussions around pediatric trials, rare diseases, and clinical research. She advocates for patient engagement and celebrates womens achievements, reflecting a strong community spirit.

People often describe her as energetic, honest, driven, and a wealth of knowledge in her industry.

Personality Overview

Quality Focused

Features Driven

Fast But Wary

More than the product, they care about the effectiveness of the product.  They like to be in a position where they can control the conversation and terms. They are not focused on building rapport and relationships.

Topics They Care About

Patient Engagement
Her mission at mdgroup and frequent social media posts emphasize delivering meaningful patient engagement in healthcare solutions and clinical trials.
Global Sales Leadership
As VP of Global Sales, she leads international sales efforts, focusing on tailored patient engagement strategies and driving strategic growth for mdgroup.
Clinical Research Innovation
With decades of experience in clinical development and the pharmaceutical industry, she champions advancements in clinical trials and rare disease research.

Media Appearances

Eliana has no verified media appearances

Work History

2025
Vice President of Global Sales at mdgroup
2022 - 2025
Global Head of Client Engagement and Marketing... at GreenLight Clinical
2021 - 2022
Executive Director CRO Alliances and Partnerships at ObvioHealth
2020 - 1-2021
Chief Commercial Officer Life Sciences at Flywheel.io
2018 - 2020
Director Of Business Development at George Clinical

Education

Associate of Arts - AA from Brookdale Community College
BS from Monmouth University

More Information

Social Presence :

Prographics :

Exp : 21 Location : United States Job Level : Senior Designation : Vice President of Global Sales at mdgroup
URL has been copied!

Insights For Selling To Eliana

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Make sure that you circle back fast on any action items, it wins their trust
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eliana is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Eliana

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Eliana move?

  • They can take decisions very fast if you manage to convince them.
  • Can Eliana take some risk or not?

  • The risks don’t matter much to them.

You And Eliana

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.