Elias is a strategic brand and marketing professional with over 10 years of international experience in both B2B and B2C sectors. He excels in building brand equity and launching impactful campaigns that drive commercial results. He holds a Graduate Diploma in international business strategy from Copenhagen Business School.
Elias is passionate about creating meaningful experiences, a theme that consistently appears in his professional projects and announcements. He is an avid handball fan, actively promoting fan engagement and celebrating the sport through his work.
He was instrumental in Smartbox becoming the official partner for the fan zone at the 2025 World Mens Handball Championship.
Read the full overview →They like to act fast and expect others to do the same. They are very proud of what they do. More than the product, they care about the effectiveness of the product.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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