Elisabeth Hadler in

Elisabeth Hadler

Chief Experience Officer (CXO) at GREAT BASIN FEDERAL CREDIT UNION
📍 Sparks, Nevada, United States

Elisabeth Hadler is the Chief Experience Officer at Great Basin Federal Credit Union, where she has built her career since 2012, rising from marketing roles. A graduate of the University of Nevada, Reno, she focuses on enhancing member journeys, driving strategic growth, and leveraging member feedback to improve services.

Elisabeth is deeply committed to community service, notably through her role as Marketing Director for the Give Hope Foundation, a nonprofit supporting families of children with life-threatening illnesses. This work is profoundly personal and a core part of who she is, inspired by her own familys experience.

She is a passionate advocate for childhood cancer support and has been on the board of the Give Hope Foundation since 2013.

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Experience
20 Years
Current Role
Chief Experience Officer (CXO)
Job Level
Leadership
Location
Sparks, Nevada, United States
Personality Overview
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Priorities

Topics Elisabeth cares about

Member Experience
As CXO, her primary focus is on using member feedback to create simple, accessible, and positive banking journeys, as detailed in the credit union's annual reports.
Childhood Cancer Support
Serves as Marketing Director for the Give Hope Foundation, a cause she is personally connected to, to support families facing childhood medical crises.
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Career

Work history

5-2017
Chief Experience Officer (CXO)
GREAT BASIN FEDERAL CREDIT UNION
1-2016 - 4-2017
Chief Marketing Officer
GREAT BASIN FEDERAL CREDIT UNION
8-2005 - 1-2016
Marketing & Business Development Manager
GREAT BASIN FEDERAL CREDIT UNION
In the press

Media appearances

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Education
7-2013 - 7-2015
Graduate
Western CUNA Management School
2000 - 2005
BS in Business Administration
University of Nevada, Reno
Social presence
in

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