Jennifer Denoo in

Jennifer Denoo

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President and CEO at GREAT BASIN FEDERAL CREDIT UNION
📍 Reno, Nevada, United States

Jennifer Denoo is the President and CEO of Great Basin Federal Credit Union, where she has worked for over 29 years, starting as a teller. A graduate of Western CUNA Management School, she is a respected industry leader known for her expertise in change management and strategic planning.

Jennifer is a passionate advocate for the credit union movement, frequently engaging with lawmakers in Washington D.C. She serves on the boards of Nacha and the California and Nevada Credit Union League, dedicating her time to shaping the future of financial services and payments.

She was named the 2021 Nevada Advocate of the Year for her significant contributions to the industry.

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Experience
32 Years
Current Role
President and CEO
Job Level
Leadership
Location
Reno, Nevada, United States
Personality Overview

How Jennifer shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jennifer cares about

Credit Union Advocacy
Actively advocates for credit unions in Washington D.C., was named Nevada Advocate of the Year, and serves on the board of the California and Nevada Credit Union League.
Payments Innovation
Serves on the Board of Directors for Nacha, focusing on keeping the ACH Network strong, innovative, and secure for the future of payments.
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Career

Work history

1-2018
President and CEO
GREAT BASIN FEDERAL CREDIT UNION
5-1994
President
GREAT BASIN FEDERAL CREDIT UNION
In the press

Media appearances

A CEO’s Lived and Led Business Strategy – Just a Member (featuring Jennifer Denoo, President & CEO, Great Basin Federal Credit Union). Featured in Chip Filson – Just a Member Podcast
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#JustAskJennifer – Q&A Service with Jennifer Denoo, President & CEO of Great Basin Federal Credit Union. Featured in Great Basin Federal Credit Union Website
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Education
2006 - 2008
Honors
Western CUNA Management School
Honors Diploma
Reed High School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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