Elizabeth Rosas Lucero in

Elizabeth Rosas Lucero

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Associate Director of Strategy at Conill Advertising
📍 Dallas, Texas, United States

Elizabeth is the Associate Director of Strategy at Conill Advertising, with eight years of experience in creative strategy and consumer insights for major brands like Toyota and T-Mobile. She is a graduate of The University of Texas at Austin with a degree in Advertising.

She is passionate about uncovering cultural nuances within the Hispanic community to create more effective and authentic brand connections. This interest is also reflected in her recognition as a Hispanic Scholarship Fund Scholar, showcasing a deep-rooted commitment to her heritage.

Elizabeth has shaped brand positioning for iconic names such as Snickers, M&MS, and Target.

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Experience
10 Years
Current Role
Associate Director of Strategy
Job Level
Mid-senior
Location
Dallas, Texas, United States
Personality Overview

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Priorities

Topics Elizabeth cares about

Hispanic Marketing
Her career includes uncovering cultural nuances of the Hispanic community to create authentic brand strategies for clients like Target and Toyota.
Automotive Advertising
She has extensive experience leading strategy for the Toyota account and recently shared her team's new campaign for the 2025 4Runner.
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Career

Work history

4-2024
Associate Director of Strategy
Conill Advertising
2-2022 - 4-2024
Senior Strategic Planner
Conill Advertising
2-2021 - 2-2022
Strategic Planner
Conill Advertising
2-2020 - 2-2021
Brand Strategist
THIRD EAR
4-2018 - 2-2020
Junior Planner
THIRD EAR
In the press

Media appearances

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Education
2013 - 2017
Bachelor of Science Advertising
The University of Texas at Austin
2009 - 2013
High School Degree
Sunset High School
Social presence
in
Behavioral profile

DISC profile (public)

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