Ella Haresign

Questioner
DISC Type : c

Senior Buyer - Produce at Sainsbury's

London, England, United Kingdom

Overview

Ella Haresign is a Senior Buyer at Sainsburys, specializing in produce. Her career showcases extensive experience in procurement and supply chain management, with previous roles at Peckwater Brands and Aldi UK. She holds a BA in Geography and Sociology from the University of Leeds.

Based on her certifications, Ella appears to be an active individual with a background in outdoor challenges and community safety. She has earned the Duke of Edinburgh Gold Award, an achievement requiring dedication, and is also trained in lifeguarding and water safety.

Unique fact: Ella holds a Duke of Edinburgh Gold Award, demonstrating long-term commitment and proficiency in outdoor and community-focused activities.

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to analyze every situation thoroughly.


Topics They Care About

Fresh Produce Sourcing
Her current role is Senior Buyer for Produce at Sainsbury's, and she previously served as a Fresh Produce Assistant Buyer at Aldi, indicating deep expertise in this category.
Retail Supply Chains
Her experience includes roles like "Value Chain Optimisation Manager" at Aldi and "Procurement and Supply Chain Manager" at Peckwater Brands, showing a focus on efficiency.
Ethical Sourcing
[Predicted] Her academic background in Geography and Sociology, combined with her role in produce buying, suggests a potential interest in sustainable and ethical food supply chains.

Media Appearances

Ella has no verified media appearances

Work History

8-2023
Senior Buyer - Produce at Sainsbury's
10-2022 - 8-2023
Procurement and Supply Chain Manager at Peckwater Brands
6-2022 - 9-2022
Value Chain Optimisation Manager at Aldi UK
5-2021 - 5-2022
Buying Manager at Aldi UK
10-2019 - 5-2021
Fresh Produce Assistant Buyer at Aldi UK

Education

2013 - 2017
BA Geography and Sociology from University of Leeds
2004 - 2013
Education details unavailable from Kimbolton School

More Information

Social Presence :

Prographics :

Exp : 7 Location : London, England, United Kingdom Job Level : N/A Designation : Senior Buyer - Produce at Sainsbury's
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Insights For Selling To Ella

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ella is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ella

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ella move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ella take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Ella

Personality Compatibility


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