Ella Revell

Energizer
DISC Type : I

SEO Manager at FARFETCH Platform Solutions

London, England, United Kingdom

Overview

An experienced SEO and Digital Experience leader, specializing in technical SEO, on-page optimization, and digital strategy. She spent over five years at FARFETCH Platform Solutions, leading projects for enterprise-level brands and is a graduate of Northumbria University.

She is genuinely curious about how technology, UX, and creativity merge to create enhanced online experiences. Her interests include emerging digital trends, such as the metaverse, and attending in-person industry summits to connect with peers.

She has a keen interest in the future of retail, including how technologies like cryptocurrency wallets will power commerce in the metaverse.

Personality Overview

Informal

Imaginative

Believer

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

SEO & UX
Passionate about the intersection of Search and User Experience, believing they work together to build better online experiences through technology and creativity.
eCommerce Strategy
Led and supported SEO strategy, site migrations, and platform feature development for enterprise-sized brands on FARFETCH's ecommerce SaaS platform for five years.
Holistic Digital Marketing
Focuses on building holistic strategies that align organic search with performance channels like Paid Search, Paid Social, Affiliates, and CRM.

Media Appearances

Ella has no verified media appearances

Work History

4-2023 - 2-2025
SEO Manager at FARFETCH Platform Solutions
9-2021 - 4-2023
Lead SEO Specialist at FARFETCH Platform Solutions
4-2020 - 9-2021
Senior SEO Executive at FARFETCH Platform Solutions
9-2019 - 4-2020
Senior SEO Executive at ForwardPMX
8-2018 - 8-2019
SEO Executive at ForwardPMX

Education

2015 - 2019
Undergraduate BA Hons from Northumbria University

More Information

Social Presence :

Prographics :

Exp : 7 Location : London, England, United Kingdom Job Level : N/A Designation : SEO Manager at FARFETCH Platform Solutions
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Insights For Selling To Ella

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ella is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Ella

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Ella move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Ella take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Ella

Personality Compatibility


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