Elle Grossenbacher

Enthusiast
DISC Type : i

Creator and Host at Product Marketing Adventures Podcast

San Francisco, California, United States

Overview

Elle Grossenbacher is a product marketing leader at Cisco and the creator of the "Product Marketing Adventures" podcast. With experience at Twilio and Gartner, she excels in go-to-market strategies and uncovering customer insights. Elle holds an MBA and dual Bachelors degrees in Design and Psychology from the University of California, Davis. People who have worked with her describe her as inspiring, motivating, and analytical.

Elles passion lies in mentoring and helping others succeed in the marketing field, which led her to create her podcast. She aims to showcase real-world case studies to inspire the next generation of product marketers, spotlighting world-class professionals and their work. Her curiosity about what motivates people drives her to craft compelling strategies.

She was named one of the Top 100 Product Marketing Influencers for 2025 by the Product Marketing Alliance.

Personality Overview

Non-Confrontational

Optimistic

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Product Marketing
As the host of the "Product Marketing Adventures" podcast and a leader at Cisco, she is dedicated to elevating the craft and sharing practical case studies with other professionals.
Go-to-Market Strategy
She has extensive experience building GTM strategies for high-growth tech brands and Fortune 100 companies like Twilio and Cisco, driving significant pipeline growth.
Mentorship in PMM
Recognized as a Top 100 PMM Mentor, she is passionate about coaching the next generation of marketers and helping them grow in their careers.

Media Appearances

Elle has no verified media appearances

Work History

3-2025
Creator and Host at Product Marketing Adventures Podcast
1-2023
Product Marketing Mentor at Sharebird
4-2023 - 11-2025
Product Marketing Leader at Cisco
10-2021 - 4-2023
Principal Product Marketing Manager at Twilio
12-2019 - 10-2021
Sr. Product Marketing Manager at Twilio

Education

Master of Business Administration (MBA) from University of California, Davis - Graduate School of Management
Bachelor of Arts (B.A.) from University of California, Davis

More Information

Social Presence :

Prographics :

Exp : 6 Location : San Francisco, California, United States Job Level : N/A Designation : Creator and Host at Product Marketing Adventures Podcast
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Insights For Selling To Elle

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers
  • Maintain high, positive energy and convey confidence

DONT's

  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elle is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Elle

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Elle move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Elle take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Elle

Personality Compatibility


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