Elliot Thornbrook
Login to view DISC.Elliot is a commercially driven Head of CRM at NEXT, with over 10 years of experience building customer marketing functions. He specializes in scaling CRM and loyalty strategies in multi-brand environments, having managed programs for major retailers like Reiss, Victoria’s Secret, and FatFace. He holds a BA from Teesside University.
Outside of his core role, Elliot shows a keen interest in broader concepts of science and the universe, inspired by figures like physicist Brian Cox. He is also passionate about nurturing new talent and actively promotes graduate opportunities within his team, highlighting a commitment to mentorship and development.
While at Leicester Tigers, he integrated stadium turnstile data with the CRM to trigger personalized, real-time push, email, and SMS campaigns to fans.
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