Elly Aylwin-Foster

Enigma
DISC Type : idc

Clinical and Advocacy Partnerships Lead at Sano Genetics

Cambridge, England, United Kingdom

Overview

Elly Aylwin-Foster is the Clinical and Advocacy Partnerships Lead at Sano Genetics, focusing on connecting people with rare and genetic conditions to clinical trials. A writer and communication strategist, she draws on extensive experience in digital health and patient engagement. She earned her Bachelor of Arts from the University of Exeter and has supported companies like AstraZeneca and Novo Nordisk.

Her personal experience living with cystic fibrosis and CF-related diabetes profoundly shapes her patient advocacy work. Based in Cambridge, UK, she enjoys hiking, yoga, and coffee. She lives with her partner and their two cats. Her lived experience is a powerful motivator for her professional focus on improving healthcare and research participation.

For five years, she has served as a guest lecturer for the University of Cambridges MBA program, speaking on rare disease drug development and pricing dilemmas.

Personality Overview

Friendly Yet Blunt

Fast Follower

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Rare Disease Advocacy
Her work focuses on supporting people with rare diseases. She is also a public speaker and columnist on the topic, drawing from personal experience with cystic fibrosis.
Patient Engagement
A core theme in her career, from previous agency work to her current role at Sano Genetics, focusing on how and when to best communicate with patient groups.
Digital Health
Has a professional background in digital health and healthcare communications, including freelance work for patient-facing health software and remote monitoring apps.

Media Appearances

Elly has no verified media appearances

Work History

1-2026
Clinical and Advocacy Partnerships Lead at Sano Genetics
9-2024 - 2-2026
Partnerships and Patient Engagement Manager (UK&EU) at Sano Genetics
3-2023 - 9-2024
Marketing and Communications Lead at Magic Bullet Ltd
3-2021 - 3-2023
Communications Strategy Lead at Cuttsy+Cuttsy
3-2020 - 9-2024
Co-Investigator with Lived Experience | PPI Researcher at King's College London

Education

Bachelor of Arts (B.A.) from University of Exeter

More Information

Social Presence :

Prographics :

Exp : 14 Location : Cambridge, England, United Kingdom Job Level : Mid-senior Designation : Clinical and Advocacy Partnerships Lead at Sano Genetics
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Insights For Selling To Elly

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elly is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Elly

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Elly move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Elly take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Elly

Personality Compatibility


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