Emiliano Zamperoni in

Emiliano Zamperoni

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Vice President at Procter & Gamble at Procter & Gamble
📍 Switzerland

Emiliano Zamperoni is a global brand builder and the Vice President of Grooming at Procter & Gamble, overseeing the Gillette brand. With extensive leadership experience in Europe and China, he has a proven track record in business delivery, product innovation, and brand development. He holds a Masters Degree from the Università degli Studi di Padova.

Emiliano has a strong passion for high-performance partnerships, connecting brand legacy with cutting-edge innovation in sports like Formula 1. He is also deeply engaged in pioneering marketing strategies, particularly within the esports and digital commerce ecosystems, to connect with modern consumers in authentic ways.

He was the creator of the King C. Gillette brand and the visionary behind Gillettes global esports program.

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Experience
18 Years
Current Role
Vice President at Procter & Gamble
Job Level
Senior
Location
Switzerland
Personality Overview

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Priorities

Topics Emiliano cares about

High-Performance Partnerships
His recent activity is focused on Gillette's partnership with the Audi F1 Team, emphasizing shared values of precision, performance, and cutting-edge innovation.
Esports Marketing
He created Gillette's global esports program and has spoken about the importance of authentic engagement and co-designing marketing plans with platforms like Twitch.
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Career

Work history

7-2025
Vice President at Procter & Gamble
Procter & Gamble
9-2022 - 9-2025
Senior Brand Director at Procter & Gamble - Commercial Leader of Grooming Europe Enterprise Markets
Procter & Gamble
1-2019 - 8-2022
Senior Brand Director at Procter & Gamble | Grooming Greater China | Gillette, Braun, Venus
Procter & Gamble
1-2016 - 12-2018
Brand Director Global Brand Franchise, Gillette
Procter & Gamble
11-2013 - 12-2015
Brand Director Shave Care Southern Europe Gillette, Venus
Procter & Gamble
In the press

Media appearances

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Education
2005 - 2007
Master's Degree
Università degli Studi di Padova
2002 - 2005
First Level
Università degli Studi di Padova
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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