Emiliano Zamperoni

Questioner
DISC Type : c

Vice President at Procter & Gamble at Procter & Gamble

Switzerland

Overview

Emiliano Zamperoni is a global brand builder and the Vice President of Grooming at Procter & Gamble, overseeing the Gillette brand. With extensive leadership experience in Europe and China, he has a proven track record in business delivery, product innovation, and brand development. He holds a Masters Degree from the Università degli Studi di Padova.

Emiliano has a strong passion for high-performance partnerships, connecting brand legacy with cutting-edge innovation in sports like Formula 1. He is also deeply engaged in pioneering marketing strategies, particularly within the esports and digital commerce ecosystems, to connect with modern consumers in authentic ways.

He was the creator of the King C. Gillette brand and the visionary behind Gillettes global esports program.

Personality Overview

Cautious & Analytical

Systematic

Not Easily Convinced

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

High-Performance Partnerships
His recent activity is focused on Gillette's partnership with the Audi F1 Team, emphasizing shared values of precision, performance, and cutting-edge innovation.
Esports Marketing
He created Gillette's global esports program and has spoken about the importance of authentic engagement and co-designing marketing plans with platforms like Twitch.
Disruptive Branding
He created the King C. Gillette brand, which he uses as an example of challenging the status quo and the importance of courageous leadership in brand transformation.

Media Appearances

Emiliano has no verified media appearances

Work History

7-2025
Vice President at Procter & Gamble at Procter & Gamble
9-2022 - 9-2025
Senior Brand Director at Procter & Gamble - Commercial Leader of Grooming Europe Enterprise Markets at Procter & Gamble
1-2019 - 8-2022
Senior Brand Director at Procter & Gamble | Grooming Greater China | Gillette, Braun, Venus at Procter & Gamble
1-2016 - 12-2018
Brand Director Global Brand Franchise, Gillette at Procter & Gamble
11-2013 - 12-2015
Brand Director Shave Care Southern Europe Gillette, Venus at Procter & Gamble

Education

2005 - 2007
Master's Degree from Università degli Studi di Padova
2002 - 2005
First Level from Università degli Studi di Padova

More Information

Social Presence :

Prographics :

Exp : 18 Location : Switzerland Job Level : Senior Designation : Vice President at Procter & Gamble at Procter & Gamble
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Insights For Selling To Emiliano

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emiliano is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Emiliano

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Emiliano move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Emiliano take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Emiliano

Personality Compatibility


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