Emilio Stur Reyes Rodríguez
Login to view DISC.Director general ejecutivo at dormitorum
📍 Greater Las Palmas Metropolitan Area, Spain
Emilio Stur Reyes Rodríguez is the Director General of dormitorum, where he leads the companys aggressive retail expansion strategy. With over 17 years of prior experience at Pikolin and a specialization in Retail from ESIC Business & Marketing School, he possesses deep expertise in the rest and wellness sector, particularly within the Canary Islands market.
Read the full overview →Current Role
Director general ejecutivo
Location
Greater Las Palmas Metropolitan Area, Spain
Personality Overview
How Emilio shows up
Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Priorities
Topics Emilio cares about
Retail Expansion
He is actively leading dormitorum's strategy to significantly increase its number of physical stores across Spain, aiming for major growth milestones by 2026.
Brand Marketing
Emilio frequently promotes the company's unique brand identity and slogan, "gente despierta" (awake people), emphasizing relevant and engaging marketing.
Career
Work history
5-2024
Director general ejecutivo
dormitorum
1-2017 - 5-2024
Director de Zona - Canarias
Pikolin
1-2013 - 1-2017
Delegado Comercio Canarias
Pikolin
11-2006 - 1-2013
Delegado Comercio Las Palmas
Pikolin
6-2006 - 11-2006
Delegado Equipamientos colectivos Tenerife
Pikolin
In the press
Media appearances
No media yetWe could not find public media appearances for this person.
Education
2016 - 2016
Especializacion en Retail
ESIC Business & Marketing School
Programa direccion comercial y marketing
ESIC Business & Marketing School
Social presence
Behavioral profile
DISC profile (public)
DISC behavioral profile
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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