Emily Burch

Commander
DISC Type : D

Chief Nursing Information Officer at North London NHS Foundation Trust

Washington, District of Columbia, United States, United Kingdom

Overview

Emily Burch is the Chief Nursing Information Officer at North London NHS Foundation Trust, where she leads digital transformation with a focus on reducing health inequalities. A Florence Nightingale Digital Scholar, her work on a Digital, Data, and AI Academy won an HSJ award for upskilling.

Outside of her professional roles, she is a passionate supporter of Transplant Sport UK. She finds attending their games to be an incredible and memorable experience, celebrating community and physical activity for transplant recipients.

Unique fact: She was shortlisted for an NHS Digital Leader award for her work in driving Equity, Diversity, and Inclusion using technology.

Personality Overview

Candid & Clear

Risk-Taker

Strong-Willed

They respond better to strong and respectful interactions.  They put a lot of effort into ensuring personal success. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Digital Health Equity
Champions using technology to reduce health inequalities, launching an Equity Charter Community of Practice and earning an award nomination for driving ED&I.
Workforce Digital Literacy
Her trust won a prestigious HSJ award for its Digital, Data, and AI Academy, reflecting her commitment to upskilling healthcare staff.
Organ Donation Awareness
Passionate supporter of Transplant Sport UK, which promotes sport for transplant recipients and raises awareness for the importance of organ donation.

Media Appearances

Emily Burch – Chief Nursing Information Officer, North London NHS Foundation Trust – Speaker 2024. Featured in Digital Health Rewired

See Now

Work History

11-2024
Chief Nursing Information Officer at North London NHS Foundation Trust
10-2023 - 11-2024
Chief Nursing Information Officer at Barnet Enfield and Haringey Mental Health NHS Trust
1-2022 - 10-2023
Associate Director of Physical Health; COVID-19 Testing and Vaccination Lead at Barnet Enfield and Haringey Mental Health NHS Trust
8-2020 - 1-2022
Head of Physical Health and COVID-19 Testing Lead at Barnet Enfield and Haringey Mental Health NHS Trust
2-2016 - 7-2019
Clinical Manager at The Forward Trust

Education

9-2024 - 6-2026
Master of Arts - MA from SOAS University of London
2006 - 2010
Bachelor's degree from University of Southampton

More Information

Social Presence :

Prographics :

Exp : 13 Location : Washington, District of Columbia, United States, United Kingdom Job Level : Leadership Designation : Chief Nursing Information Officer at North London NHS Foundation Trust
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Insights For Selling To Emily

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emily is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Emily

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Emily move?

  • If convinced, they can reach decisions quite fast.
  • Can Emily take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Emily

Personality Compatibility


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