Emily Cecin

Go-getter
DISC Type : d

Global Digital Experiences Manager 1 at McCormick & Company

Tampa, Florida, United States

Overview

Emily is an experienced Digital Marketing Manager at McCormick, specializing in creating digital experiences for global e-commerce brands. With a background in project management, SEO, and social analytics from the College of Charleston, she excels in fast-paced environments and has been recognized for her outstanding contributions.

Outside of her corporate role, Emily is a passionate content creator, producing user-generated content (UGC) for various brands and managing her own personal TikTok account. She recently relocated to Tampa, a move prompted by her husband landing his dream job in the hockey industry.

She won the prestigious C. P. McCormick Gold Award, given to employees who go above and beyond, within her first year at the company.

Personality Overview

Self-Confident

Fast-Paced

Challenger

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Digital Brand Experiences
She has held roles like "Digital Experience Associate Manager" and led projects creating landing page experiences for major brand activations like Frank's RedHot.
DTC Product Launches
Showcased excitement and involvement in McCormick's direct-to-consumer launch of "The TEN, " a curated spice set, for which she developed the landing page.
Content Creation
Explicitly identifies as a content creator in addition to her full-time role, producing user-generated content (UGC) for brands and posting on her personal TikTok.

Media Appearances

Emily has no verified media appearances

Work History

8-2024
Global Digital Experiences Manager 1 at McCormick & Company
7-2022 - 8-2024
Digital Experience Associate Manager at McCormick & Company
5-2019 - 7-2022
Digital Marketing Coordinator at Medifast, Inc
8-2017 - 5-2019
Senior Marketing Associate at Direct Development, Inc.
6-2016 - 8-2016
Audio Marketing Intern at Penguin Random House

Education

2013 - 2017
Bachelor’s Degree from College of Charleston
2016 - 2016
Marketing from University of Westminster

More Information

Social Presence :

Prographics :

Exp : 8 Location : Tampa, Florida, United States Job Level : Middle Designation : Global Digital Experiences Manager 1 at McCormick & Company
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Insights For Selling To Emily

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Stress on the business value that your product offers
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emily is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Emily

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Emily move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Emily take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Emily

Personality Compatibility


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